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BallPoint Consultancy Ltd isn’t just about consulting, it’s about real partnership, an extension of your team. If you’re ready to optimise, scale, and move forward with a trusted ally, let’s talk. Book a free consultation today.

About Me

Mary Ball, BallPoint Consultancy Ltd

I’m Mary Ball, Founder & Growth-Operations Consultant (Chief Problem Solver) at BallPoint Consultancy.

I help Leaders and scrappy teams cut through the noise, find clarity, and move quickly, partnering with you to fix the chaos and build your revenue engine.

With over 15 years of experience in sales, strategy, and leadership across high-growth tech startups, I know what it takes to scale. And I know how hard it is to do it alone, especially when figuring it out on the fly.

I’m not the person you call when everything’s neat and tidy.  I’m the one you call while the dust’s still flying, when the pressure’s on, decisions are stacking up, and perhaps the ‘winging it’ approach has stopped working.

Where I excel is cutting through complexity, spotting growth blockers and mapping clear, practical paths forward; I partner with you to execute with grit and focus.

BallPoint is built on curiosity, straight-talking strategy, and a belief that there’s always a way forward. We’ll figure it out together.

If you’re building while still battling fires and need support now, book a free 30-minute BallPoint Baseline Call. Let’s talk through what’s going on and where we can take it next.

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Mission Statement

Calm minds. Controlled growth. Problems solved.

Here’s a snapshot of where I’ve been and what I’ve helped build:

zip

ZipRecruiter - A leading online employment marketplace that connects millions of job seekers with companies of all sizes.

  • Scaled UK operations from the ground up, growing the team from 3 to 15 and generating ~$10M in annual revenue.
  • Held full UK P&L responsibility, drove 89% YoY revenue growth, and led commercial strategy across sales, product and partnerships.
  • Built international playbooks and operational frameworks that supported global scale as the company expanded and went public in 2021.
addison

Addison Lee - London’s largest premium private hire, courier, and black taxi provider, trusted by over 85% of FTSE 100 companies.

  • Launched and scaled new territories across the UK and internationally, aligning commercial strategy with cross-functional delivery.
  • Streamlined performance reporting and CRM processes using Salesforce, driving operational efficiency and data-led decision-making.
  • Managed and retained key enterprise accounts including Unilever, Credit Suisse, Bank of America, and Nomura.
indeed

Indeed is the world's #1 job site, connecting millions of people to new opportunities across more than 60 countries.

  • Hired as the first account manager outside the US, supporting international expansion during a period of rapid global growth.
  • Built and managed a portfolio of 100+ clients across the DE and DACH markets, generating $600K in quarterly PPC revenue.
  • Led campaign optimisation through bid strategy, performance analysis, and client training to drive performance and retention.

These roles have given me a front-row seat to what it takes to build, grow, and scale from the inside and the frontlines.

I’ve worked within global organisations, through IPOs, restructures, and periods of intense scale. I’ve led teams, launched markets, and been in the thick of commercial planning, sales execution, and delivery.

But some of the most valuable lessons came from working across teams, aligning product with sales, marketing with ops, and navigating the space between leadership decisions and customer experience.

That’s the perspective I bring to every client at BallPoint Consultancy: commercial focus, cross-functional clarity, and a sleeves-rolled-up approach that cuts through complexity and gets things moving.

Endorsements

What people say about working with me

 
Sarah Swanson

Sarah Swanson

PR AND MARKETING EXPERT

Sarah is a highly experienced marketing and PR professional with a proven track record of success in both business-to-consumer and business-to-business environments. For over 16 years, she has been crafting and implementing innovative digital strategies and through-the-line campaigns that drive tangible results.

Sarah's dedication to impactful work is evident in her leadership of a national sustainability campaign and a rhino conservation project, showcasing her commitment to using marketing for social and environmental change.

Her commitment and strategic insight are applied to every client at BallPoint Consultancy Ltd.

Book a Meeting 

If you’re ready to optimise, accelerate, and scale your business with a practical, hands-on approach, let’s start the conversation today. Get in touch for a free consultation.